Ad spend goes straight to the platforms; accounts reviewed weekly
Ad accounts are built in your name, and spend flows from you directly to Google and Meta — we charge a management fee only. Every week we review: which terms brought enquiries, which burned budget; the ones that bring nothing stop that week. Landing pages get their own version, worded to match the ad that sent the click.
Who it fits, and what gets in the way
Businesses that ran ads and cannot account for the spend at month end
A new site that just launched and needs its first customers
Local services winning orders from nearby searches, one tap from search to contact
Ads ran for a month and all you know is the total spent; which part brought customers is anyone’s guess
Clicks land on the homepage, where nothing matches the words in the ad, and visitors leave
Your customers live within a few miles, and when they search, the competitor appears first
What you get
✓ Google and Meta accounts set up and campaigns managed; the accounts stay yours
✓ A dedicated landing-page version for ad traffic, worded to match the ad
✓ A weekly review: what was spent, how many enquiries it brought, item by item
✓ Terms and creatives that bring nothing stop the same week; budget moves to what works
| Component | What is included | Deliverable |
|---|---|---|
| Account setup | Google and Meta accounts opened in your name; spend flows from you to the platform | You own the accounts; we hold operating access |
| Landing pages | Dedicated pages per keyword group, saying what the ad said | Landing pages matched to the ads |
| Campaign management | Keywords, bids and creative managed daily, starting on a small budget to gather data | Live keyword and creative list, inspectable any time |
| Weekly review | What was spent and how many enquiries it brought, line by line; non-performers paused | Weekly note plus a monthly review; budget moves to what brings enquiries |
Tiers
Management
- Ad spend paid by you directly to the platforms, accounts in your name
- Landing-page improvement advice included
- Weekly report plus monthly review: where the money went and what it brought back, listed plainly
How it runs
Run the numbers
Keyword prices, budget and expectations for your trade and city, shown to you first
Build the accounts
Accounts in your name, plus a landing-page version made for ad traffic
Small-budget test
Real data first: which terms actually bring enquiries
Weekly review
Cut what brings nothing, move budget to what brings enquiries, accounts cleared weekly
Ad spend goes straight to the platforms; accounts reviewed weekly
Tell us where it hurts first. Scoping and a written quote come before anything starts; looking costs nothing.
Or ask Leo, the assistant at the bottom right, first — get the questions clear before you write to us.
Boundaries
Not included
- Ad spend never passes through our hands: you pay platforms directly; our management fee is the only charge from us
- No promised lead counts or positions; what is promised is the review rhythm and the pause discipline
- A full site rebuild is not in this service; it is quoted under Websites if you want one
What we need from you
- An ad budget — sized with you in the plan, by trade and city, before anyone commits
- Product and pricing wording, approved by you before it runs in ads
- Someone to answer enquiries; for missed calls we suggest a text-back setup
How engagement and quoting work
The math comes first: keyword prices, budget and expectations worked out in a plan for your trade and city, before you decide to spend anything. Engagement is monthly, one management fee, spend paid by you directly to the platforms. Stop any time; accounts and data stay yours.
Questions on this page
How much should we set aside for ad spend?
We model it by trade and city in the plan. Start small, read the data, then decide on increases; the same keyword costs very differently across cities, so one posted number would mislead you.
Can we stop if we no longer want to advertise?
Yes. Month to month, stop any time. The accounts and the data stay yours.
Can a small budget work?
Yes. Start small, learn which keywords actually bring enquiries, then decide on more. Spreading a large budget thin on day one is the common waste.
Are landing pages extra?
Optimization advice for ad landing pages is part of management; building whole new pages is quoted under Websites, stated up front.
How do we start?
Send your trade, city and current site through the contact page. We work the numbers first; spending comes after.
Related
Ad spend goes straight to the platforms; accounts reviewed weekly
Tell us where it hurts first. Scoping and a written quote come before anything starts; looking costs nothing.
Or ask Leo, the assistant at the bottom right, first — get the questions clear before you write to us.
